Trade Sponsorships
Sponsorship Guidelines
Please ensure each element outlined below is addressed in your written submission.
Details of the Activity or Project
- Name of activity or project for which sponsorship is sought
- Name of organisation seeking sponsorship, including credentials, related experience and major sources of funding
- Contact name and details
- Details of the sponsorship opportunity, including date, venue, and a history and description of the activity or project
- What are your objectives for the activity or project?
- What is the target audience/expected numbers for the activity or project? Please include any research to support the expected numbers.
- How much funding are you seeking? Are there various sponsorship levels? If so, what benefits are available within each level?
- How many other sponsors, if any, are involved in this activity? Please provide names of any other confirmed sponsors
Business Development Opportunities
- How is the sponsorship relevant to the Port of Brisbane Corporation?
- Why do you believe this sponsorship will add value to our business development and marketing objectives?
- How can the sponsorship assist in increasing trade through the Port of Brisbane?
- Is there any community relevance to the sponsorship?
- What opportunities are available for our staff to become involved?
Promotion and Communications
- What marketing, promotional and publicity strategies are in place?
- What media exposure is anticipated?
- What opportunities for naming rights or exclusivity are available?
- What opportunities for recognition and exposure are available for the Corporation, eg. signage, media, merchandise, brochures and other promotional materials?
Evaluation
- Following the activity or project, what methods/tools for measuring the effectiveness of the sponsorship are available?
